Prepress
Qliktech and Atex sign global OEM agreement to deliver greater business intelligence to media companies
Wednesday 29. October 2008 - ¡ As a result of this OEM agreement, Atex is introducing Analytix, a business intelligence solution, built upon the QlikView platform to more than 400 Atex advertising customers across the World.
¡ The agreement will help media companies improve their visibility of critical business data, such as circulation and advertising sales performance
¡ Media companies will be able to manage their digital content better and thereby improve their relationships with customers and advertisers
¡ The softwares intuitive and easy to use interface makes it ideal for all users, from business analysts to advertising and customer service staff.
Atex, the leading provider of software solutions and services to the global media industry, today announced a global OEM agreement with QlikTech, the worlds fastest-growing Business Intelligence software vendor according to IDC. Through this OEM agreement QlikView will be available to more than 400 Atex advertising customers across the World.
Publishers risk damaging relationships with their audiences every time they market to them incorrectly. In such a competitive environment as media, and in a climate where the push to digital is so strong, it is essential that media companies have a good grasp of business data and can use it to benefit themselves, their customers and advertisers.
QlikTechs award-winning business analysis solution, QlikView, presents this data visually, making correlations and trends easy to spot. This allows Atex to build a data analysis solution, called Analytix that allows publishers to make informed and intelligent decisions on advertising and circulation data. Thanks to QlikView, Atex Analytix is easy to learn, easy to use and adaptable. Unlike traditional business intelligence applications, Atex Analytix requires no technical knowledge and its intuitive user interface is easy to learn, putting better, more accurate business information into the hands of decision makers. The Atex Analytix information is memory-resident, making these data inquiries fast and easily manipulated; viewing past and present data in multiple views allows future forecasting to be as accurate as possible.
Andy Honess, QlikTech UK MD, said: “This is an extremely significant partnership for us. Not just in terms of the global reach, but the fact that QlikView has proven to be well suited to the media industry. Readership, circulation and advertising data is useless unless you can visualise it easily. Once you have a good grasp of the data you have the ability to identify how you can offer an improved proposition for both readers and advertisers.
Peter Joseph, Atex Global Marketing and Communications Manager, said “A core focus of ours is helping traditional print customers deliver content on mobile and online broadcast platforms. In fact were really encouraging a “web first” business model. QlikTech really helps us because it demonstrates the potential and value of digital media to the publisher. The software works the way your mind works to make associations of data from any source for accurate and actionable information. It is so intuitive and easy to use. It is not just a tool for the business analyst, but advertising and customer service staff too.